In Cambodia, World Education partnered with Good Return and the National Bank of Cambodia to launch a consumer awareness campaign called Let’s Talk Money to spark inter-generational dialogue about important money matters.
The Campaign developed six PSAs, Voices of the People (VOX POPs) and other media clips with educational nudges delivered via social media, SMS, Radio and T.V. These items are also combined with a suite of integrated campaign tools, resources, and materials to deliver and reinforce key campaign financial educational messages.
World Education provided technical expertise on the launch, including story-boarding and marketing, and delivered face-to-face sessions at schools, community centers, and garment factories. The campaign has reached nearly 600,000 Cambodians, with campaign videos attracting over 300,000 views. The campaign content and videos have been transcribed into comic books distributed to lower and upper secondary schools.
Learn more about the Let’s Talk Money campaign here.