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Using Facebook Messenger to Engage New Students

This example of an agency Facebook page shows how Lord Fairfax Community College – Northern Shenandoah Valley Adult Education has used a Facebook Messenger greeting to engage potential learners who land on their site. Not only can you use Facebook Messenger to streamline initial communication with learners, they integrated a poll into the greeting to make it easier for students to write back. 

Source:
  • Lord Fairfax Community College – Northern Shenandoah Valley Adult Education
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